In 2024, the residential market has evolved significantly since the 1970s, when the iconic De Lesseps building was constructed.
This evolution raises a crucial question for the owners of old buildings: Can these structures generate profit today? The answer is a resounding yes. With a few adjustments, the apartments in these buildings can be adapted to meet current market demands, which lean towards smaller and more functional units.
Currently, I am collaborating on a project that addresses this very question. The owner and the architect have hired me to create architectural visualizations that will showcase the transformation of the building. The old and spacious apartments will be converted into modern, compact one-bedroom spaces. These new apartments will be efficient and have everything needed for comfortable living in the heart of the city.
Originally, the building was entirely residential, but it is not necessary to stick to this use. A portion of the total square footage can be designated for offices, and even commercial spaces on the ground floor, further increasing the project's profitability.
Exploring the Cultural Context of the 70s to Inspire Modern Renovations
Working on this project has led me to research the cultural context of the 70s, not because the apartments should reflect that style, but because I want to incorporate subtle references that evoke that era without losing modernity.
The 1970s was a vibrant and transformative era, marked by profound changes in culture, music, fashion, and architecture. It was a period during which social and political movements challenged established norms, such as feminism, civil rights, and the hippie counterculture. Musically, the decade was dominated by genres like rock, punk, and disco, with icons like Led Zeppelin, David Bowie, and Donna Summer setting trends. Fashion was characterized by boldness and experimentation, with bell-bottom pants, platforms, and psychedelic prints in vogue. In architecture, Brutalism stood out with its monolithic forms and exposed materials, reflecting a trend towards functionality and structural honesty. This decade left an indelible mark on popular culture, influencing future generations in multiple aspects of everyday life.
